# Category: ten advantages

[**Watch: Ten Advantages of Small Publishers Explained In Orlando**](/content/ten-advantages-small-publishers-explained-in-orlando/index.html)

Broadstreet Ads founder, Kenny Katzgrau, gave a talk on the Indie Publisher’s Advantage at the LION mini-conference at the...

July 19, 2018

[**The Hyperlocal Business Model: Authenticity**](/content/hyperlocal-business-model-authenticity/index.html)

Technology platforms come and go, but local news publishers who have stakes in their own communities are here for the...

July 3, 2018

[**Why the Hyperlocal and Magazine Sales Strategy Works**](/content/hyperlocal-and-magazine-sales-strategy/index.html)

Direct sales play an integral role in the hyperlocal sales model for good reason — they work. Local salespeople who...

June 26, 2018

[**Get Advertisers with Section Sponsorships**](/content/get-advertisers-section-sponsorships/index.html)

Succeeding as a hyperlocal publisher is all about identifying strengths and minimizing weaknesses. Perhaps nowhere is the small publisher’s ability...

June 20, 2018

[**Treat Your Advertiser Like a Partner with Prominent Placement**](/content/treat-advertiser-like-partner-prominent-placement/index.html)

Competing with major ad networks as an independent publisher means thinking about what services or features the big guys can’t...

June 12, 2018

[**How to Price Sponsored Content in Magazines and Hyperlocals**](/content/price-sponsored-content/index.html)

If there’s one thing advertisers love, it’s reading about their companies. Sponsored content provides smaller publishers with a way to...

May 23, 2018