Category: ten advantages

Watch: Ten Advantages of Small Publishers Explained In Orlando

Broadstreet Ads founder, Kenny Katzgrau, gave a talk on the Indie Publisher’s Advantage at the LION mini-conference at the...

July 19, 2018

The Hyperlocal Business Model: Authenticity

Technology platforms come and go, but local news publishers who have stakes in their own communities are here for the...

July 3, 2018

Why the Hyperlocal and Magazine Sales Strategy Works

Direct sales play an integral role in the hyperlocal sales model for good reason — they work. Local salespeople who...

June 26, 2018

Get Advertisers with Section Sponsorships

Succeeding as a hyperlocal publisher is all about identifying strengths and minimizing weaknesses. Perhaps nowhere is the small publisher’s ability...

June 20, 2018

Treat Your Advertiser Like a Partner with Prominent Placement

Competing with major ad networks as an independent publisher means thinking about what services or features the big guys can’t...

June 12, 2018

How to Price Sponsored Content in Magazines and Hyperlocals

If there’s one thing advertisers love, it’s reading about their companies. Sponsored content provides smaller publishers with a way to...

May 23, 2018